ZEITGEIST IS A GERMAN WORD, DIRECTLY TRANSLATING TO 'THE SPIRIT OF TIME'. ESSENTIALLY IT IS ALL ENCOMPASSING; A WORD DEFINING WHAT IS GOING ON CULTURALLY, RELIGIOUSLY OR INTELLECTUALLY DURING A CERTAIN PERIOD OF TIME.

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OUR CURRENT EPOCH IS DEFINED BY A FEW TERMS; THE CONTEMPORARY, THE MODERN AGE ETC. GEN Z AND GEN ALPHA DEFINING GENERATIONS OF HUMANS AS THE YEARS PASS. 

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ONE OF THE MOST INTERESTING BRANCHES OF TODAYS EPOCH IS POPULAR CULTURE, AND HOW OUR GENERATION TRANSLATES ITSELF THROUGH IT. SO TUNE INTO THE ZG BLOG AND SEE WHAT I HAVE TO SAY ABOUT IT!

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